How my deeply unsettling year morphed into a meaningful one
I had a plan for the first half of my life, then it dawned on me why I was feeling so unsettled: I didn't have one for this second half...
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Mark Jones
- Dec 2, 2020
- 5 min
Fight, flight or freeze: Marketing lessons from the pandemic
My Understatement of the Year award submission: it’s been quite the year. Hands up if you’re feeling stressed, tired, or overwhelmed?...
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Mark Jones
- Nov 24, 2020
- 6 min
Real-time surgery for broken brands
If we understand a brand as a customer story, it isolates the issue. If the brand is broken, it means the customer story is broken in some f
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Mark Jones
- Nov 18, 2020
- 4 min
Fishy marketing that doesn't stink
Trigger warning:the following blog contains overtly cliched Australian slang and cultural references that may cause cerebral confusion to...
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Mark Jones
- Nov 11, 2020
- 4 min
Listening is everything, for a fee
Spotify’s first global campaign for 2020 is a lesson in knowing your customers’ universe Are you a Spotify or Apple Music person? I’ve...
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Mark Jones
- Nov 3, 2020
- 4 min
What's your big idea in one word?
Surprisingly few take time to find out who they truly are. And when they do, do they go the extra step and refine it down to just one word?
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Mark Jones
- Oct 27, 2020
- 5 min
Oh, what a feeling! Toyota turbo charges chatter with handmade car
Automation and global collaboration improves quality and efficiency, but there is one unintended consequence: it levels the playing field.
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Mark Jones
- Oct 20, 2020
- 4 min
T2 brews a tasty lesson for leaders
Purpose and profit go hand in hand for T2 Tea: 30% boost in online sales, according to the AFR, while talking about diversity and humanity.
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Mark Jones
- Oct 13, 2020
- 4 min
Patagonia: in brands we trust?
Few companies evoke a sense of admiration and goodwill like Patagonia. What can we learn from its purpose-driven approach?
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Mark Jones
- Oct 6, 2020
- 4 min
Can stories save New York?
I love New York. Even if you've never been there, you likely do too. With thousands reportedly now leaving the city in droves, can...
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Mark Jones
- Sep 22, 2020
- 5 min
The Social Dilemma: what stories to tell when the tide turns against you
Silicon Valley insiders are waking up to the unintended consequences of their work. The Social Dilemma may turn the tide against them.
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Mark Jones
- Sep 16, 2020
- 4 min
When silly ideas are serious business
The world is full of worthwhile, serious endeavours. Compassion fatigue is a thing; but I'm not sure people tire of laughing, do they?
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Mark Jones
- Sep 10, 2020
- 1 min
It's official: I'm a Certified Virtual Presenter ✅ 🎥
It's official, I'm a Certified Virtual Presenter! eSpeakers.com is a US based agency that does rigorous testing to award the globally...
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Mark Jones
- Sep 8, 2020
- 4 min
How Tourism Tasmania sells the smell of fresh air
There’s a cruel irony about Tourism Tasmania’s Come Down for Air campaign, which kicked off last year. You'd be forgiven for thinking...
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Mark Jones
- Sep 1, 2020
- 5 min
Rocking the Apple cart: Fortnite tackles Goliath
Apple, once the rebel challenger is now the elite ruler. The outrage is an inevitable conclusion: Apple is charging Epic with hypocrisy.
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Mark Jones
- Aug 26, 2020
- 4 min
MasterClass: Every no is a step closer to yes
I rejected the online business MasterClass at least twice before clicking to buy and picking up my neglected guitar. Here's a lesson in...
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Mark Jones
- Aug 19, 2020
- 5 min
Four storytelling seeds in Apple’s new creative feast
Are you a Mac or a PC? No doubt you’ll remember Apple’s Get a Mac campaign which ran from 2006 to 2009 featuring two guys set against a...
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Mark Jones
- Aug 18, 2020
- 1 min
The Hero's Journey by Joseph Campbell
No storytelling model captures my imagination quite like The Hero’s Journey by Joseph Campbell (1904–1987). Thanks to my book...
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Mark Jones
- Aug 18, 2020
- 2 min
What is the Beliefonomics Storytelling Framework?
Here it is, a quick overview of my world-first brand storytelling model, shared here especially for readers of my weekly Beliefonomics...
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Mark Jones
- Aug 14, 2020
- 3 min
Choose your emotions wisely in storytelling
BOOK EXCERPT from 'Beliefonomics: Realise the True Value of Your Brand Story' Up to 90 percent of purchasing decisions are made...
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