Mark JonesDec 8, 20207 minHow my deeply unsettling year morphed into a meaningful one I had a plan for the first half of my life, then it dawned on me why I was feeling so unsettled: I didn't have one for this second half...
Mark JonesDec 1, 20205 minFight, flight or freeze: Marketing lessons from the pandemic My Understatement of the Year award submission: it’s been quite the year. Hands up if you’re feeling stressed, tired, or overwhelmed?...
Mark JonesNov 24, 20206 minReal-time surgery for broken brandsIf we understand a brand as a customer story, it isolates the issue. If the brand is broken, it means the customer story is broken in some f
Mark JonesNov 18, 20204 minFishy marketing that doesn't stinkTrigger warning:the following blog contains overtly cliched Australian slang and cultural references that may cause cerebral confusion to...
Mark JonesNov 10, 20204 minListening is everything, for a feeSpotify’s first global campaign for 2020 is a lesson in knowing your customers’ universe Are you a Spotify or Apple Music person? I’ve...
Mark JonesNov 3, 20204 minWhat's your big idea in one word?Surprisingly few take time to find out who they truly are. And when they do, do they go the extra step and refine it down to just one word?
Mark JonesOct 27, 20205 minOh, what a feeling! Toyota turbo charges chatter with handmade carAutomation and global collaboration improves quality and efficiency, but there is one unintended consequence: it levels the playing field.
Mark JonesOct 20, 20204 minT2 brews a tasty lesson for leadersPurpose and profit go hand in hand for T2 Tea: 30% boost in online sales, according to the AFR, while talking about diversity and humanity.
Mark JonesOct 13, 20204 minPatagonia: in brands we trust?Few companies evoke a sense of admiration and goodwill like Patagonia. What can we learn from its purpose-driven approach?
Mark JonesOct 6, 20204 minCan stories save New York?I love New York. Even if you've never been there, you likely do too. With thousands reportedly now leaving the city in droves, can...
Mark JonesSep 22, 20205 minThe Social Dilemma: what stories to tell when the tide turns against you Silicon Valley insiders are waking up to the unintended consequences of their work. The Social Dilemma may turn the tide against them.
Mark JonesSep 15, 20204 minWhen silly ideas are serious businessThe world is full of worthwhile, serious endeavours. Compassion fatigue is a thing; but I'm not sure people tire of laughing, do they?
