I had a plan for the first half of my life, then it dawned on me why I was feeling so unsettled: I didn't have one for this second half...

My Understatement of the Year award submission: it’s been quite the year. Hands up if you’re feeling stressed, tired, or overwhelmed?...

If we understand a brand as a customer story, it isolates the issue. If the brand is broken, it means the customer story is broken in some f

Trigger warning:the following blog contains overtly cliched Australian slang and cultural references that may cause cerebral confusion to...

Spotify’s first global campaign for 2020 is a lesson in knowing your customers’ universe Are you a Spotify or Apple Music person? I’ve...

Surprisingly few take time to find out who they truly are. And when they do, do they go the extra step and refine it down to just one word?

Automation and global collaboration improves quality and efficiency, but there is one unintended consequence: it levels the playing field.

Purpose and profit go hand in hand for T2 Tea: 30% boost in online sales, according to the AFR, while talking about diversity and humanity.

Few companies evoke a sense of admiration and goodwill like Patagonia. What can we learn from its purpose-driven approach?

I love New York. Even if you've never been there, you likely do too. With thousands reportedly now leaving the city in droves, can...

Silicon Valley insiders are waking up to the unintended consequences of their work. The Social Dilemma may turn the tide against them.

The world is full of worthwhile, serious endeavours. Compassion fatigue is a thing; but I'm not sure people tire of laughing, do they?

It's official, I'm a Certified Virtual Presenter! eSpeakers.com is a US based agency that does rigorous testing to award the globally...

There’s a cruel irony about Tourism Tasmania’s Come Down for Air campaign, which kicked off last year. You'd be forgiven for thinking...

Apple, once the rebel challenger is now the elite ruler. The outrage is an inevitable conclusion: Apple is charging Epic with hypocrisy.

I rejected the online business MasterClass at least twice before clicking to buy and picking up my neglected guitar. Here's a lesson in...

Are you a Mac or a PC? No doubt you’ll remember Apple’s Get a Mac campaign which ran from 2006 to 2009 featuring two guys set against a...

No storytelling model captures my imagination quite like The Hero’s Journey by Joseph Campbell (1904–1987). Thanks to my book...

Here it is, a quick overview of my world-first brand storytelling model, shared here especially for readers of my weekly Beliefonomics...

BOOK EXCERPT from 'Beliefonomics: Realise the True Value of Your Brand Story' Up to 90 percent of purchasing decisions are made...