What inspired the Belief Journey for me? A model I saw at Bible college.
In Beliefonomics I talk in depth about The Belief Journey for brands, and how organisations can map a direct correlation between...
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Mark Jones
- Aug 14, 2020
- 3 min
The Belief Journey, what is it? One of three secret dials to unlock purpose and profit
Anytime I refer to The Belief Journey, I'm talking about one of three critical dials in my world-first Beliefonomics Storytelling...
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Mark Jones
- Aug 14, 2020
- 2 min
Beliefonomics Brand Storytelling Index: increase market impact x 10
"You can expect to increase your Market Impact exponentially by developing a Brand Story – a clear, compelling narrative that taps into...
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Mark Jones
- Aug 11, 2020
- 4 min
Pandemic fatigue? Nike has a creative antidote
Ever since Just Do It was created in 1988, Nike ads have become almost as famous as its shoes. In fact, those motivational Just Do It...
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Mark Jones
- Aug 3, 2020
- 3 min
Why Coles pivoted from plastic to collectible stories
Collectibles. They’re a big deal in Australia. We love small, cheap plastic stuff from retailers and fast food chains. Why? It works. It...
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Mark Jones
- Feb 28, 2020
- 1 min
Shout out to my overseas friends!
In our first week taking pre-orders for Beliefonomics: Realise the True Value of Your Brand Story, we received international orders from...
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Mark Jones
- Feb 20, 2020
- 1 min
Your VIP ticket to our launch event
It's been 3 days and 3 years in the making, and I'm about to launch my first book into the wild. Beliefonomics: Realise the True Value of...
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