Master Storyteller | Speaker | Author

Realise the true value of your brand story

Beliefonomics™ is the world's first brand storytelling framework designed to help CEOs, CMOs and leaders make change happen with storytelling.

Mark Jones reveals how his system unlocks purpose and profit in his book Beliefonomics: Realise the True Value of Your Brand Story. The subject of keynote talks and workshops around the world, Mark's work receives rave reviews.  

Mark is a master storyteller, author, business leader and Certified Virtual PresenterConnect with him to plan your next virtual event, workshop or digital keynote presentation. 

Certified Virtual Presenter Assessment Video

Event MC and Certified Virtual Presenter


Mark's story

Mark Jones is a highly acclaimed Author, Master Storyteller and Brand Strategist on a mission to inspire and equip leaders to harness the power of storytelling to change the world for good. He is a Certified Virtual Presenter with independent accreditation for hosting digital events from eSpeakers. 

Jones has more than 20 years’ experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands like Coca-Cola, Microsoft, Google, IBM, Telstra Enterprise, Adobe, KitchenAid, Fairfax and IDG.

The former Deputy Managing Director of IDG Australia, and IT editor at The Australian Financial Review spent the last three years researching and writing his debut book, Beliefonomics: Realise the True Value of Your Brand Story, while leading the award-winning brand storytelling agency he co-founded with his wife ten years ago, Filtered Media

He has interviewed global CEOs and politicians, broken national business and technology stories, and captivated audiences around the world with his enthusiasm for storytelling, marketing and brand strategy.


Jones was a finalist for Marketer of the Year in the 2019 Australian Marketing Institute (AMI) awards at which his podcast The CMO Show also won best Content Marketing award.


Six reasons to book Mark Jones

  1.  Certified Virtual Presenter with independent accreditation for hosting digital events

  2. Award-winning journalist, editor and media executive with a passion for storytelling

  3. Energetic presenter on stage or screen who inspires and motivates people to change

  4. Highly acclaimed author of Beliefonomics, the world’s first brand storytelling framework 

  5. Successful entrepreneur who co-founded brand storytelling agency, Filtered Media

  6. Insights from hundreds of interviews with CEOs and business leaders

Mark’s presentation was really thought-provoking and insightful for our broader marketing team. It challenged traditional approaches to the way companies talk about their brands and highlighted why creating a brand story helps build a much stronger emotional connection with a brand and its key audiences.

Brand & Communications Manager


Having started and built multiple businesses over the years, I know how tough it is to engage staff and customers. I can fully recommend Mark’s talk on Beliefonomics as a clear way of using storytelling to meet this challenge.


The content and delivery is insightful, real, and easy to apply -  exactly what you enjoy from a business speaker!

Daniel Davis, A/NZ Regional Leader

EOS Worldwide

Mark has got a great way of thinking strategically and pushing out to the future with an approach beneficial to brands, particularly those reaching the Millennials.


Worth considering!

Julie Praestiin, Head of Corporate Communications

Sanitarium Health & Wellbeing

Great stories happen to those who tell them

Ira Glass

Copyright 2020, Mark Jones